Problem How do you increase awareness for a local home builder? Solution By using market wide out of home (OOH) coverage to promote their brand. Background Brookfield Homes was building neighborhood devel - opments in the Denver area. They focus on building well-designed, efficient homes for modern living. They needed to inform the entire Denver area and set themselves apart. Objective Create a market wide OOH campaign to promote Brookfield Homes growing communities in the Denver area, and to extend their message beyond a stationary OOH footprint to truly reach the entire city. To educate the market on their “home evolved” style, good use of energy, and “Goodbye Walls. Hello Sunshine.” building. Strategy Digital bulletins were used for flexible messaging and transit (bus

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