WINDSTREAM COMMUNICATIONS Problem How do you give a large corporation a hometown feel? Solution Establish the company’s presence through locally targeted out of home efforts. Background In the summer of 2006, Valor Communications and the landline business of Alltel merged to form Windstream Communications. Windstream’s brand icon is a green 1950s vintage truck, repre- sents the crossroads of classic and high-tech. The green truck and the tagline “Grow Places” were born out Windstream’s deep roots in the local communities. They service 3.2 million access lines in 16 states, mostly in the southeast. As Windstream likes to say, “Our name may be new, but our roots run deep.” Many telecommunications companies feel big, im- personal and uncaring. Windstream has made it their missi

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