How do you increase enrollment at a local college in a town with a dwindling population?
How do you increase enrollment at a local college in a town with a dwindling population?
1 PagesProblem How do you increase enrollment at a local college in a town with a dwindling population? Solution By using an aggressive OOH campaign in the community. Background Big Sandy Community & Technical College is the local community col- lege in Prestonsburg, KY. There was a vast number of people leaving the area due to the loss of jobs in the coal industry. Objective The local college wanted to show its residents their educational options to help keep the residents from leaving the area. The campaign’s target market included traditional and non-traditional students. Strategy The plan was an aggressive OOH campaign that kept the college front and center in the communities they serve. Plan Details Markets: Prestonsburg, KY Flight Dates/OOH Formats: • Flight: July 4 - June 25, 2016 • B
