Case Study
A fitness center strengthens its advertising
The Strength Code, a fitness center based in Burbank, California, offers customized slow-motion strength training. Founded in 2012, the center faced challenges maximizing its Google Ads without incurring high agency fees. Owner Sheila Melody, with nearly 30 years of experience with ADP, opted for Google Ads by Upnetic, included in the RUN Powered by ADP bundle, to improve ad performance. After implementing Upnetic’s recommendations, her cost per click dropped over 50%, and business rebounded post-pandemic. ADP also streamlined payroll and employee management, making it easier to comply with California's retirement plan requirements. Melody highly recommends ADP for its comprehensive services and efficiency.