Problem How do you reach young drivers? Solution Use OOH platforms to target what matters most to them. Background Nationwide Insurance offers the lowest rates for young drivers ages 18-25 in Pennsylvania, but young drivers are not aware of this. Nationwide needed to overturn the perception that other brands can beat Nationwide on price. Objective The overall aim was to convince young drivers in Pennsylvania shopping for auto insurance policies that Nationwide offers young drivers the best rates, because no other insurance company knows Pennsylvania like Nationwide. Nationwide specifically tar - geted the markets of Philadelphia, Harrisburg, and Allentown. Strategy The overall strategy was to use OOH in Philadelphia, Harrisburg, and Allentown to build a feeling of connection to Pen

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