How do you bring a political issue to the forefront of the public consciousness?
How do you bring a political issue to the forefront of the public consciousness?
2 PagesAIDS Healthcare Foundation DC OOH Case Study Problem How do you bring a political issue to the forefront of the public con- sciousness? Solution Target pedestrians and lawmakers with street-level media that drives your message home. Background The Los Angeles-based AIDS Healthcare Foundation (AHF) is a global organization that has cared for thousands of people living with HIV/AIDS worldwide since its inception in 1987. Through its pharmacies, thrift stores, health care contracts, and other strategic partnerships, AHF generates funding to help provide medical and advocacy services to more than 100,000 people in 22 coun- tries across the world. As the nation’s largest provider of HIV/AIDS medical care, AHF is an active advocate for increased government funding for AIDS research. H
