Problem How do you increase brand awareness of potential home buyers, sellers, and the public at large? Solution By placing an OOH campaign in high-traffic areas with unique creative to increase awareness of the target market and the general population. Background The McDonald Group had been running a campaign in the local market, but wanted to emphasize a more creative approach. The McDonald Group expressed interest in doing something different and fun that would tie into the current political climate. Objective The goal was to create a fun, unique creative execution that would catch the attention of the public at large, particularly poten- tial home buyers and sellers. Strategy The campaign was posted in two high-traffic locations. One location was on a busy street near the clien

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