Problem How do you bring awareness to local charities? Solution Collaborate with the local community to launch an OOH cam- paign. Background The Collaborate partners program launched in 2016 to offer sup- port to our community by partnering with local non-profit organiza - tions and creating an OOH advertising campaign, free of charge. Objective The goal is to do fantastic campaigns for non-profits that we would develop, and implement annual campaigns. The Madison Market had over 400 PSAs and non-profits, with individual posters posted sporatically on space-available basis. We felt like we could do a much better job, and much more impact with larger cam- paigns than one-offs. Strategy Because Collaborate partners each had individual needs and marketing focus, each campaig

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