Problem How do you educate the public about the unique features of a new product? Solution Use interactive formats to create a fun way for consumers to learn and share information about the brand. Background The Reebok RealFlex sneaker was introduced in April 2011 The RealFlex sneaker includes 76 strategically placed sensors, also known as “Running Buddies,” which adapt to the environment and provide a tailored performance running shoe that helps your feet to move and flex as you run, jump and stretch. Ree - bok needed to make it known how this shoe is different from its competitors’ running shoes. Objective The objective of the program was to not only get the word out about the RealFlex availability but also get consumers to under- stand the reasons why the shoe wa

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