Problem How do you create brand awareness for a new public service campaign about the sex trafficking and sex trade industry? Solution By building a media campaign around the OOH campaign to raise awareness about the cause. Background KC Street Hope launched a Kickstarter campaign, and it wanted to use the funds to bring awareness to the cause of the growing sex trafficking and sex trade industry in Kansas City and the high number of offenders in the suburban area. The biggest chal - lenge was creating an image for the campaign since it did not even have a website at the time of the campaign launch. Objective To create a brand campaign aimed at targeting offenders of sexual abuse as they commuted home. Once the ad was created, KC Street Hope wanted to build a media campaign around it

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