Customers return more often The number of customers who only visited once shrunk from 52% to 35%. Previously, 86% of customers had not returned in 4 months — Thanx reduced that figure to 37%. Customers spend more The average Thanx customer visited 1x/month. Thanx customers had a 13% higher average check overall, and exhibited a 27% overspend when they redeemed a reward. Losts customers were re-engaged The Winback campaign successfully converted 20% of “at risk” customers who, on average, had not visited in 142 days. By re-engaging these customers, Shenaniganz generated ROI of over 500% for their Thanx Winback Campaign, all in less than two months. 13% Higher average check when enrolled in Thanx Shenaniganz reward program Free attraction for 2 after spending $150. Sign-up r

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