1 How Data Privacy and Compliance Can Improve Website User Experiences MAY 2021 PLAYBOOK:1 1 Abstract In the mission to generate revenue and build long-term customer relationships, the website user experience is just as important as the quality of products and services. By differentiating web experiences, businesses gain a competitive advantage. In this endeavor, three key areas to focus on include managing customer data, honoring customer privacy requirements, and protecting data against cybersecurity breaches. Succeeding in all three areas is vital for creating website experiences that generate value for your visitors and your company. Consumers won’t settle for impersonal, disconnected experiences. They demand fast, connected, and personalized experiences—and that requires c

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