Regular website privacy audits are essential to maintain compliance with data protection laws like GDPR and CCPA. As digital environments evolve with frequent code changes, new tracking technologies, and potential human errors, audits help identify unauthorized data collection and ensure consent preferences are honored. Manual audits are impractical for large websites, making automated solutions like ObservePoint crucial. ObservePoint automates tasks such as tracking cookies, monitoring JavaScript changes, validating Consent Management Platforms, detecting Personally Identifiable Information (PII) leaks, and mapping data flows across geolocations. Regular audits help uncover vulnerabilities, prevent data breaches, and ensure continuous compliance.

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