Privacy compliance is essential in the age of regulations like GDPR and CCPA, as data protection is a major public concern. ObservePoint’s Privacy Compliance solution helps companies proactively monitor data collection to ensure regulatory adherence, protecting customers and reputations. It provides features such as auditing websites to inventory all tags, cookies, and network requests, tracking data geolocation, assigning technology ownership, and visualizing tag initiators to locate unauthorized tags. With consent monitoring and CMP testing, ObservePoint ensures technologies collect data only with user consent and that privacy policies are accessible, helping businesses maintain compliance and avoid potential fines.

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