Case Study : AXE HOW CROWNPEAK DQM SUPPORTS A XE GLOBAL WEBSITE RELAUNCH THE CHALLENGE: Unilever’s Digital 2.0 Vision reimagines how they connect with consumers across key touchpoints. Their aim is to deliver best-in-class digital experiences and build brand equity to drive sustainable sales growth. To significantly raise the quality of customer experience across their digital presence, Unilever relaunched brand websites globally on a custom-built platform. One of the first sites to roll out was AXE, and getting it right was critical to the success of Digital 2.0. Managing and maintaining website standards and compliance across thousands of digital properties is a significant challenge, so they needed a flexible, scalable solution. THE SOLUTION: Unilever chose

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