Case Study : Persil CROWNPEAK DQM ENSURES WORLDWIDE CONSISTENCY OF PERSIL WEBSITES THE CHALLENGE: Unilever’s Digital 2.0 Vision aims to create a world-class digital presence that redefines how they interact with consumers across every touchpoint on the path to purchase. Through a data-driven and progressive ecosystem, Digital 2.0 makes it simple for Unilever to deliver best-in-class digital experiences that consistently build brand equity and drive sustainable sales growth. To make this vision a reality, they planned to relaunch all of their brand websites across the globe on a state-of-the-art digital platform. - One of the first website relaunches was for laundry detergent Persil. Persil has a global network of complex websites with significant user-generated content,

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