AXE partnered with Crownpeak Digital Quality Management (DQM) to elevate its website quality as part of Unilever's Digital 2.0 Vision. Crownpeak DQM helped streamline compliance, improve user experience, and reduce manual efforts by consolidating tools and automating quality checks. During the build phase, over 8,000 issues were identified and reduced to just 220 before launch. DQM’s integrated dashboard allowed global and local teams to monitor and manage website quality in real-time, ensuring compliance, accessibility, and consistency across thousands of digital properties. Post-launch, AXE achieved top rankings for website quality, demonstrating improved efficiency and user satisfaction.

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