How Copa América’s 100 th Anniversary Scored Serious Social Goals CASE STUDYWant to learn more? Visit us at Khoros.com or email us at questions@khoros.com Digital Fan Experience Manager, Copa América Christianne Harder We wouldn’t have been able to figure out what was performing well and what wasn’t without Khoros.Executive summary Want to learn more? Visit us at Khoros.com or email us at questions@khoros.com Copa América, the world’s oldest international soccer competition, celebrated its 100th anniversary in a big way: 16 teams from the Americas competed in 32 matches over 23 days in 10 host cities across the United States. This year marked the first time Copa América was ever hosted outside of South America, and event organizers, headed by U.S. Soccer, wanted to demonst

Join for free to read