CASE STUDY CASE STUDY How Coleman Furniture competes in a crowded online retail market.“We look at the data to see where customers are falling off... and what we can do to improve,” SHMAYA KRINSKY, CTO How Coleman Furniture competes in a crowded online retail market. Established in 1999, Coleman Furniture is a mature business that has won the Inc 500 Award, and was recognized as the 6th overall fastest growing private company in the retail category in America. Coleman is in perpetual growth mode, seeking to expand its already extensive product catalog of 30,000 SKUs, at an extraordinary pace. To Coleman, Tangiblee offers a path to sustainable growth while tackling the above business challenges. Revenue Per Visitor C atalog-based furniture r

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