CASE STUDY CASE STUDY How an online-only furniture company builds trust with online shoppers. “Our biggest point of friction is that people are hesitant to shop online.” SHOBHIT DATTA Co-Founder, Marketing Director How an online-only furniture company builds trust with online shoppers. Furniture retailers are facing a unique challenge in eCommerce - a lack of customer confidence. No matter how many detailed images or measurements are provided in a description, shoppers still do not know the answer to: how will this item work in my environment? There is a major gap between a customer’s vision and the product displayed on their laptop or mobile screen, and, because shoppers do not trust product images alone, they simply won’t risk the purchase. HipVan, a furniture e-com

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