CASE STUDY How India’s largest retailer delivers effective, personalized online shopping experiences.“It’s very difficult to sell jewelry online,” VIPIN LALIT Head of Marketing How India’s largest retailer delivers effective, personalized online shopping experiences. E-commerce has revolutionized the shopping experience and how we think about the buying and selling of goods. More than 80% of the American population has bought something online, and in Europe, e-commerce has grown at a steady 15% every year since 2010. But there are some pitfalls to the digital shopping experience. One of the biggest comes when the size, look, and feel of a product is vital to consumers making a purchase decision. SUMMARY It’s a problem that The Titan Corporati

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