CIENCE, a lead generation company founded in 2015, specializes in multi-channel outbound solutions to create sales opportunities. Initially launched as Leadware, the company rebranded to CIENCE in 2017 under new leadership. Despite early success in outbound strategies, CIENCE faced challenges in improving its own domain rating (DR) to boost organic search visibility. From 2017 to 2019, the SEO team gradually increased CIENCE’s DR to 35, but rapid company growth demanded a faster SEO pace. Rather than outsourcing, CIENCE expanded its internal team in 2021, implementing a proprietary backlink strategy that leveraged its outreach expertise to enhance DR and search

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