Mortgage Capital Trading (MCT) is a leading capital markets advisory firm focused on enhancing profitability and efficiency for mortgage bankers through technology-driven solutions. Founded in 2001, MCT has grown from pipeline hedging to providing comprehensive capital markets software, including tools for automation and performance analysis. During the COVID-19 pandemic, MCT stood out for its transparency and support for mortgage lenders amid market uncertainty. Seeking to reach a niche B2B market, MCT partnered with CIENCE Technologies to expand its outbound strategy, overcoming challenges related to a limited addressable market and ensuring consistent, personalized outreach to engage prospects at the right time.

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