© 2017 Sprinklr, Inc. All rights reserved. www.sprinklr.com info@sprinklr.com CASE STUDY How Chick-fil-A Listened to Fans and Successfully #BroughtBackTheBBQ Together with creative agency, Moxie, and Sprinklr, Chick-fil-A improved brand sentiment through the #BroughtBackTheBBQ relaunch campaign. overview In July 2016, Chick-fil-A replaced their Original BBQ sauce with a new Smokehouse BBQ variety. Immediately, fans expressed outrage over the change. Through Sprinklr, Chick-fil-A quickly noticed a rapid increase in conversation and negative sentiment. Fans upset by the change began expressing this on social using #BringBackTheBBQ. Some even drew up petitions and boycotted restaurants. Given the negative reaction, Chick-fil-A decided to #BringBackTheBBQ in what was their first produc

Join for free to read