CASE STUDY: CHICK-FIL-A How Chick-fil-A Boosted Mobile App Downloads with Device Targeting Chick-fil-A, working closely with email agency of record BrightWave, sought new ways to drive downloads for their new Chick-fil-A One app while providing a relevant and engaging experience—but they were faced with a few challenges. The team didn’t have readily available data on which customers had already downloaded the original version of the Chick-fil-A app or which device they were using to view the campaign. And since this was the first campaign of its kind for Chick-fil-A, they needed a way to test creative. With Movable Ink’s Mobile Device Targeter and BrightWave’s strategic guidance, Chick-fil-A delivered an email that automatically detected the type of device each customer w

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