How IHG® Hotels & Resorts Measured Bookings From Its “Clean Promise” PR CampaignAbout IHG® Hotels & Resorts is one of the world’s leading hotel companies, with almost 6,000 hotels and 350,000 colleagues working across more than 100 countries to deliver True Hospitality for Good. IHG’s diverse portfolio of differentiated brands is well known and loved by millions of consumers around the world. 2 Challenges Among others, the hospitality industry was hit really hard during the Covid-19 pandemic. As the world adjusted to the new travel norms and expectations, in Q2 2020 IHG launched the “Clean Promise” campaign to highlight its efforts toward an enhanced hotel guest experience around the world by redefining cleanliness and supporting guests’ personal wellbeing. Working together with

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