How can PBS39 News Tonight highlight its community-based newscast to expand its audience demographic?

Out of Home Advertising Association of America

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Problem How can PBS39 News Tonight highlight its community- based newscast to expand its audience demographic? Solution By featuring impactful words conveying the idea of com- munity in OOH’S larger-than-life formats. Background PBS39 News Tonight is a very different kind of news show. It is an “anchor-less” newscast featuring long-format stories (3-5 minutes each) that flow seamlessly between each other, reported by multimedia journalists who live and work in the counties they cover. PBS39 News Tonight employs solution-based journalism, telling hyper local stories of community interest without the crime, traffic, and sensationalism of a typical newscast. It has been on the air since September 17, 2018 and the audience has been steadily growing. Branding prior to June of 2019

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How can PBS39 News Tonight highlight its community-based newscast to expand its audience demographic?

How can PBS39 News Tonight highlight its community-based newscast to expand its audience demographic?

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