Problem How do you introduce a online car buying and selling website into its target demographic? Solution By using a strategically placed OOH campaign with storytelling cre- ative. Background Vroom is a website for anyone who aspires to be a no-nonsense car consumer. Vroom is dedicated to being the smartest and most straight-forward way to buy and sell cars. Vroom’s ongoing mission is to be your most reliable source. Vroom was looking to use OOH to amplify its brand. The website wanted consumers to know that they could buy their new car online with free nation- wide delivery and a one-week in-home test drive. Additionally you could also sell your car to Vroom in minutes, without leaving your home. Vroom had several challenges; they were relatively unknown, it had just acquired a majo

Join for free to read