Problem How can Spire Credit Union increase brand awareness for the opening of a new branch? Solution By utilizing digital bulletins near the new branch that al- lowed the creative to be updated throughout the cam- paign. Background In Minnesota, SPIRE is the third largest credit union by membership and the sixth largest by asset size. Their environment is highly competitive with over 400 Minnesota financial institutions competing for business. Objective SPIRE’s objective was to increase brand awareness about the opening of their new branch in the Vadnais Heights community. They wanted to encourage visits to the new location and increase local and company-wide membership. Strategy SPIRE utilized digital near the new facility and encouraged people to join them for the grand open

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