Problem How can World of Fruit create brand awareness for the opening of its fruit-themed installations? Solution By placing bulletins in strategic local areas to reach a broad audience. Background World of Fruit was having a fruit-themed immersive tast- ing experience featuring eight interactive fruit forward in- stallations and wanted to create awareness to drive ticket sales in Los Angeles. They were specifically targeting LA residents in the Melrose, La Brea, Fairfax, and Miracle Mile areas. Objective The objective was to have creative that was bright and eye-catching, giving people a preview of what to expect in their multi-sensory installations. Strategy World of Fruit utilized two static bulletins in the West LA area to reach their target audience and promote their

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