Problem How can Spire Credit Union generate awareness for a newly opened location? Solution By utilizing the flexibility of digital out of home near the new facil - ity. Background In Minnesota, SPIRE is the third largest credit union by member- ship and the sixth largest by asset size. Their environment is highly competitive with over 400 Minnesota financial institutions competing for business. Objective SPIRE’s objective was to increase brand awareness about the opening of their new branch in the Vadnais Heights community. They wanted to encourage visits to the new location and increase local and company-wide membership. Strategy SPIRE utilized a digital bulletin near the new facility and encouraged people to join them for the grand opening. By updating creative throughout the

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