Case Study
How Can Integrated Sales Channels Improve the Customer Experience and Drive a Business Forward?
SAP presents a case study featuring Born Clothing Limited, an Irish fashion retailer struggling with fragmented operations. Their challenge stemmed from diverse, disconnected retail platforms, including ePOS, e-commerce, finance, and warehouse management systems, which hindered a consistent customer experience and led to inefficient inventory planning and treasury operations. By implementing SAP Customer Checkout and SAP Business One, Born Clothing achieved a unified retail platform. This integration streamlined operations, automated data flows, and enabled data-driven decision-making for promotions and merchandising. The solution provided real-time key performance metrics, resulting in improved efficiency and a more consistent shopping experience across all channels.