To enhance customer experience, brick-and-mortar retailers can focus on three strategies: First, merge digital and physical realms, allowing customers to book appointments online, ensuring personalized service upon arrival. Second, acknowledge customers immediately, employing digital tools to inform them of wait times, thus improving their waiting experience and potentially increasing purchases. Lastly, organize in-store events, workshops, or classes to engage customers and provide memorable experiences. These efforts can drive sales, improve brand relevance, and foster customer loyalty by meeting the high expectations of today's digitally savvy consumers.

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