Problem How can a private pilot create a personable ad to attract more clients? Solution By using a personalized marketing approach to expand his brand. Background The client is a pilot who flies business executives from TF Green Airport for work trips. He has competition with other private jet companies, so he wanted to use his photo to show his customers who he is and that he stands behind his services. Objective The objective was to use a strategically located poster to reach the 40 regular private aviation users to further brand his ser- vice with his current clientele and to introduce his service to the 20 clients that don’t currently use his service. The poster was chosen because it gets over 90,000 weekly impressions and it is located close to the TF Green airport. Stra

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