Problem How does a local warehouse attract experienced candidates? Solution Use Out of Home (OOH) digital bulletins in key locations to impact targeted recruitment. Background Geodis is an international company with five warehouse loca - tions on the west-side of Indianapolis. They have been strug- gling with filling warehouse jobs. They have tried using various online job search sites, radio spots, and mailers, but these strategies didn’t work for them. They needed a marketing strat- egy that would bring in quality candidates. Objective The objective was to target individuals who were currently in warehouse jobs on the west side of Indianapolis and increase the number of quality applicants. The primary demographic was people with warehouse experience who were currently unsa

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