How can you create buzz, visibility and awareness of a motor oil that out-performs all other motor oils?
How can you create buzz, visibility and awareness of a motor oil that out-performs all other motor oils?
1 PagesProblem How can you create buzz, visibility and awareness of a motor oil that out- performs all other motor oils? Solution Reach the ultimate target--NASCARfans--by synergizing the current media plan with OOH media during relevant events. Background For over 25 years Mobil 1 has been breaking new ground in engine and vehicle protection. Mobil 1, the world’s leading synthetic motor oil exceeds the industry’s toughest standards and outperforms all conventional motor oils. In fact, many car builders put Mobil 1 in their vehicles before they leave the factory. And it is used by more than 70 percent of teams in the three NASCAR® series. Objective ExxonMobil’s objective is to build immediate awareness of its new oil product and support other media scheduled during major nationally tele
