Problem How can OrderCHILL.com create a presence in the can- nabis industry against brick and mortar competitors? Solution By posting location-based messaging to reach affluent, wellness-minded consumers. Background OrderChill.com is a cannabis delivery service in San Francisco, CA. Their main competition in the cannabis space is physical dispensaries in the San Francisco market. CHILL wanted to be seen near these brick and mortar establishments and introduce their brand. Objective The objective was to promote cannabis delivery with high end clients possibly found among Whole Foods shoppers. The cam- paign looked to target the “Whole Foods” demographic: quality and wellness-driven consumers who do not mind spending more for products they have deemed safe, credible and high qua

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