Intersport partnered with Insider to enhance personalization on their website, achieving a 4% increase in average order value (AOV) and generating 5,300 new leads. By leveraging Insider's deep segmentation capabilities, Intersport delivered contextual, weather-based product recommendations to their customers. This approach improved the relevancy of promotions and strengthened customer engagement. Additionally, an offline-to-online strategy using QR codes in stores successfully converted in-store shoppers to online subscribers, boosting newsletter sign-ups and bridging the gap between online and offline revenue streams.

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