DECLINING ACQUISITION of high-quality customers. DECREASING SALES from new visitors. LACK OF INSIGHTS needed to personalize their messaging. Acquisition Rates From Their Web Pages Were Declining This Fortune 500 company relies on their web pages to drive brand awareness and acquisition of new, high-quality customers. Unfortunately, decaying sign-up rates from their web banner meant a shrinking subscriber list and declining digital sales. As with any marketing message, words matter. Though their team had A/B tested the phrasing of their email sign-up web banner, this approach wasn’t making a big enough dent on their critical issues. www.persado.com hello@persado.com *Raw incremental sign-ups and revenue observed over 3-day period, April 6-9, 2018 INCREMENTAL REVENUE $171,798

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