for Sports How an NHL team achieved 12.5x ROI with a data management platform Florida Panthersumbel.com How an NHL team achieved 12.5x ROI with a data management platform. Acquiring and unifying data to get a complete fan view. The Florida Panthers enlisted Umbel, a first-party data management platform, to take their data- driven marketing efforts to the next level— to increase their fan base, sell more tickets and drive sponsorship revenue. To get started, the Panthers combined all of their existing fan data in Umbel from various sources to get a complete view of their fans. They also collected first-party data including social brand affinities, behaviors and demographics using Umbel’s engagement campaigns. Panthers Case Study: Data Management Platform Campaign Snapshot ROAS

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