Case Study
Analytics Bring Car Shoppers and their Dream Cars Together
When the global economy took a nose dive six years ago, the automotive industry was particularly hard hit. Autometrics used the crisis as an opportunity to re-invent its business model and harness data analytics for competitive advantage with help from Actian. According to Autometrics CEO Stephen Shaw, “We needed to completely reinvent ourselves and make Autometrics relevant to a targeted customer set in a way that no one else could. It was