This is a report that provides an update on consumer sentiment in the Asia-Pacific (APAC) region, based on McKinsey's ConsumerWise Survey. The report highlights how consumers in various APAC countries are reacting to ongoing economic uncertainty, with insights into their spending habits, confidence levels, and shifts in shopping behaviors. It explores the differences in consumer sentiment across advanced and emerging economies in the region, noting how factors like generational divides and economic conditions influence consumer behavior. The report also discusses the growing demand for a "phygital" shopping experience, where consumers engage both physically and digitally with products.

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