12/15/22, 11:15 AM How US Footwear Brand Managed Multichannel Selling with Anchanto https://ph.selluseller.com/resources/casestudies/how-a-lifestyle-footwear-brand-achieved-better-efficiency-through-a-unified-system-for-multichannel-selling 1/3 CASE STUDY The number of digital consumers in South East Asia are increasing continuously. This steady growth in consumerism presents an opportunity for new forms of modern trade, one where brands, retailers and distributors always need to be on top of their eCommerce management game. Hence, investment in technology for all these players has become essentially irresistible. This case study presents how a major US footwear brand overcame its challenges to enable a seamless management for its multichannel operations. The Background: A US-based footwea

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