® Missing a trend or latching onto a fad could cost your business millions of dollars. Likewise, spotting a trend early, with statistically significant data can arm you and the C-Suite with the data you need to invest in your company’s growth confidently. The Intelligence Connector’s Advanced Consumer Trends capability continuously monitors cross-sections of consumer and market data with best-in-class accuracy and precision, prioritizing which signals are steady or sudden trends, noise or fads, and gives your team the ability to drill- down into the underlying data to understand the signals in greater detail. Trend identification is the lifeblood of business – one that allows compa - nies to stay ahead of competitors and meet consumer needs. Yet, it is a largely manual activity rely

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