Introduction Microsoft’s Corporate Strategy Offi ce wanted to evolve and expand upon their existing process for identifying the world’s most disruptive startup companies. In addition to its traditional research and rela- tionship-based startup scouting, Microsoft sought a new approach for a truly data-driven and unbiased analysis of the competitive landscape to identify opportunities for investment and growth. The tech giant leveraged NetBase Quid to analyze news and social media, consumer forums, company fi - nancial and investment data and patent fi lings to identify and target disruptive and high potential startups in key business segments to ensure the timeliest startup identifi cation. The key objectives of the project were to: • Surface the most disruptive startups as early as pos

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