How a Top-Rated Dealer Uses CDK Drive to Protect Fixed Ops Gross Pro?t Take a quick look at the online ratings for Freehold Buick GMC — ?ve out of ?ve stars from Cars.com, 4.9 on DealerRater, and 4.5 stars on Google — and it’s clear that this central New Jersey dealership is doing something right. “We strive for every sales and service customer to receive a VIP experience,” says Parts and Service Director William Marter. After all, happy customers lead to repeat business. But protecting pro?ts is equally important. To help Marter guard the bottom line, he relies on the CDK Drive Dealer Management System to ensure consistent pricing and accurate, justi?ed discounts. “Consistency and accuracy not only build trust between our customers and dealership, but a smooth checkout also saves the cust

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