Case Study
Award-Winning Dealer Chooses CDK Website To Double-Down On Commitment To Excellence
AWARD-WINNING DEALER CHOOSES CDK WEBSITE TO DOUBLE-DOWN ON COMMITMENT TO EXCELLENCE There’s an old axiom in business that goes something like this: It’s not easy to get to the top.But once you’re there, it’s even more challenging to stay on top. To put it succinctly, the best never rest. That’s certainly true of Kocourek Automotive. Kocourek Automotive, based in Wausau, Wisconsin, has been honored many times since opening in 1999. The business was named the Wisconsin Automobile & Truck Dealers Association’s 2017 Dealer of the Year and TIME Magazine’s 2017 Regional Dealer of Year. The nine stores under the Kocourek umbrella have also earned Top 100 Dealer to Work For honors from manufacturers such as Nissan and Kia. Given this obvious commitment to excellence, it’s no surprise that Kocourek