© 201 5 MaxPoint Interactive, Inc. www.maxpoint.com 800.916.9960 HOW A STORE OPENING IS ONL Y THE BEGINNING Department Store Opening Reveals Key Consumer Insights W hen opening a new department store, driving foot traffic among key consumers is essential. However, driving long-term success for a new store demands more than a successful opening—you need deep insight into your most enthusiastic shoppers to continue to drive the

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