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How Did A Health Insurance Company Use Digital Advertising To Complement Direct Mail Efforts?

How Did A Health Insurance Company Use Digital Advertising To Complement Direct Mail Efforts?

Maxpoint Interactive
Pages 1 Pages

www.maxpoint.com How did a health insurance company use digital advertising to complement direct mail efforts? Goal Supplement a direct mail campaign with digital advertising to increase the number of completed and approved membership applications. Strategy MaxPoint split direct mail zip codes into two groups (control and target groups) to test the efficacy of a direct mail campaign with and without digital advertising. Results

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