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How Did California Olive Ranch Leverage Digital Advertising To Increase In-Store Sales?

How Did California Olive Ranch Leverage Digital Advertising To Increase In-Store Sales?

Maxpoint Interactive
Pages 1 Pages

www.maxpoint.com How did California Olive Ranch leverage digital advertising to increase in-store sales? Goal Increase awareness and in-store sales of premium California Olive Ranch olive oil. Strategy MaxPoint used its Digital Zip ® technology in online display and video ads to target neighborhoods around select retail locations that over-indexed for adults with both a household income of $50,000 or more and a high consumption rate

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